PRIVACY POLICY

What Information Do We Gather?

• If you subscribe to one of our newsletters or mini-courses, we'll need your name and an email address to send it to. (But you knew that.)
  
  
• We'll track IP addresses, which is just computer talk for "What part of the Net is this person from?" This is useful for knowing general things about our visitors, but it tells us nothing at all about you personally.
  
  
• If you let it, your browser may store "cookies" on your system. We use these to help you to personalize the site based on your preferences. They tell the system what to show you, but they don't tell us anything at all about you personally.
  
  
• The only way we know anything about you personally is if you decide to tell us. In which case, we figure it's okay for us to know. ;)  [Back to Top]

What Do We Do With the Information We Collect?

• We use the personal information you provide to fill your order and let you know what's going on with it.
  
  
• We also keep track of what people in general do on the site, so we can improve the design and layout to make it easier for you to use.
  
  
• We may occasionally use the information to notify you about important changes to the Web site, new services, and special offers we think you'll find interesting.
  
  
• We produce reports for our affiliates, and reputable third party vendors. For example, we tell affiliates how many people clicked on an ad. They're based on overall numbers and averages, not individual usage. (In tech-speak this is called "aggregate data." Don't you love those fancy terms?)
  
  
• In short, they don't say anything at all about you personally.  [Back to Top]

Who Can Use the Information We Collect and How?

• We provide our advertisers and reputable third party venders with reports on advertising and site activity. Again, these reports do not contain any personally identifying information.
  
  
• Lanford Inc. does not sell, trade or rent your personal information to anyone anyone without your consent.  [Back to Top]

How Do We Protect the Personal Information We Collect?

• Lanford Inc. uses encryption technology to keep billing information safe. All your ordering information -- including your name, address and credit card number -- is encoded using a secure server so that the information cannot be read as it travels to our ordering system.
  
  
• Once we receive your credit card information we store it on a server that isn't accessible from the Internet. If you feel more comfortable doing so, you are welcome to fax us your credit card information and complete your purchase by fax (which is always an option when you place an order).  [Back to Top]

How Do You Opt-out of Personal Information Sharing with Our Business Partners?

• From time to time, we may disclose your information to our "business partners" - companies we know and trust and with which we have joint arrangements to offer products or services, or with whom we have agreements to provide certain services on our behalf (like processing your credit card). We only do this for products and services you know about and want to receive. AND we require that they have privacy policies just as protective as ours.
  
  
• We provide you the opportunity to decline to receive promotions when you register as a customer, or whenever you buy stuff from us. We only want to send you what you tell us you want to get. If you have "opted-in" and then change your mind and want to opt-out, just send an email to opt-out]@svr.com
  
  
• If you tell us you want promotional offers and then change your mind, you can unsubscribe by sending a blank email to stop@svr.com.
  
  
• If you want us to remove your personal information from our records, just send a blank email to nonumber@svr.com. However, we may not be able to remove all your information from our databases immediately upon your request due to technical constraints and the fact that we back up our systems.  [Back to Top]

How Do You Correct and Update Your Personal Information?

• You can change or correct your account information at any time. Just send an email with the old info and your corrections to privacy@svr.com with "Correction" in the Subject line.  [Back to Top]

What Is Your Policy Regarding Advertising Cookies?

• You're able to access all of the pages at our website for free because this website is supported by advertising revenue. Data that we've collected over the years via emails we get from site visitors have clearly demonstrated to us that ads on our site actually help visitors solve their problems and gain the benefits they are looking for. Ads, in general, are problem solvers.
  
  
• We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you - goods and services that can solve your problems and provide benefits.
  
  
• Google is one of these third-party vendors, and uses cookies to serve ads on our website. Google uses a special DART cookie that enables it to serve ads to you based upon your visit to this site and others that you visit. Since you're on the Internet to solve problems in your everyday life, this cookie helps by showing you things that are of interest to you.
  
  
• If you don't want to have this DART cookie on your computer, you can opt out. We feel you'll be making a mistake doing that, since you'll then see random ads that won't be of much use to you. But life is full of decisions and it's your choice -- we want to make it easy for you either way.   [Back to Top]

What is Our Privacy Policy If You Are Under 13 Years of Age?

• If you are under the age of 13 and wish to use this site in a manner that requires telling us personal information, one of your parents or a legal guardian must say that it's okay by giving us their consent. We will accept parental consent by an email sent to iconsent@svr.com. When we receive this email consent, we will follow up with a letter to your parents confirming their consent.
  
  
• After obtaining consent, we collect, store and protect information from children the same way we collect, store and protect information from adults. We also use the information from children in the same way we use the information of an adult. This means that we will not disclose any personal information collected from children under 13.
  
  
• Heck, we don't do it for adults, why would we even think about doing it for kids?  [Back to Top]

What Is Your Privacy Policy If I Link to a Third-Party Web Site?

• If you click on a link and go to another site, you will be subject to the third parties' privacy policies.
  
  
• While we support the protection of privacy on the Internet, Lanford Inc. can't control how other people behave. We encourage you to read the posted privacy policy statement at any Web site where you are thinking of giving any personal info at all.  [Back to Top]

What Happens to Your Personal Information In a Business Transfer?

• While we do not anticipate it, every business nowadays should plan for the possibility that it might sell certain or all of its assets to another company or individual, or that it might buy certain assets of another company or individual. In such transactions, customer and subscriber information generally is one of the business assets that is transferred or sold. Please view "Your Consent" to understand what options you have under these circumstances.   [Back to Top]

Tell Us What You Think!

• We want to know what you think. Lanford Inc. welcomes any questions or comments you may have about privacy. Please send us an email at privacy@svr.com   [Back to Top]

Your Consent

• By using our Web site, you consent to the collection and use of this information by Lanford Inc. We reserve the right to change our privacy policy at any time. If we make changes that need your consent, we will ask for your consent. If we make changes that don't need your consent (like a change in how to contact us), then we will post these changes on this page. Our goal is that you always should be aware of what information we collect, how we use it, and under what circumstances we disclose it.   [Back to Top]